MYOB Rebranding

MYOB is a leading provider of business management solutions in Australia and New Zealand. They offer more than 50 products and services such as payroll and accounting. On its 25th birthday, MYOB has kicked off a major rebranding program aimed at re-educating the market about its offerings and repositioning itself as an innovative technology company.

I had the chance to be part of the journey for six months alongside an amazing creative team, refreshing MYOB identity. I was asked to design the Brand Book (“The MYOB Way”), the Tone of Voice guide, stationery items, print and digital brochures, flyers, eDMs, banners, product templates, and other collaterals.




Melbourne, Australia

Design team

Natalie Raccosta (design lead), Aileen Smith (graphic designer) and Corinna Fenwick (account manager)